Social Franchising |
|
| Editor:
| Alon, I. |
| ISBN: | 978-1-349-49827-7 |
| Publication Date: | Jan 2014 |
| Publisher: | Palgrave Macmillan Limited
|
| Imprint: | Palgrave Pivot |
| Book Format: | Paperback |
| List Price: | USD $67.50 |
Book Description:
|
Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.