Social Innovation and New Business Models Creating Shared Value in Low-Income Markets |
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| Author:
| Michelini, Laura |
| Series title: | SpringerBriefs in Business Ser. |
| ISBN: | 978-3-642-32149-8 |
| Publication Date: | Aug 2012 |
| Publisher: | Springer Berlin / Heidelberg
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| Imprint: | Springer |
| Book Format: | Paperback |
| List Price: | USD $69.99 |
Book Description:
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This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.