Social Psychology of Consumer Behavior |
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| Editor:
| Wanke, Michaela |
| Series title: | Frontiers of Social Psychology Ser. |
| ISBN: | 978-1-136-64279-1 |
| Publication Date: | Dec 2008 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Psychology Press |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $66.95USD $190.00USD $190.00 |
Book Description:
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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.