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Sport, Media and Mega-Events

Sport, Media and Mega-Events( )
Editor: Wenner, Lawrence A.
Billings, Andrew C.
ISBN:978-1-138-93039-1
Publication Date:Mar 2017
Publisher:Routledge
Book Format:Paperback
List Price:USD $63.95
Book Description:

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence.

Focusing on the central concept of "mediatization" - the permeation of media into all spheres of...
More Description

Book Details
Pages:274
Detailed Subjects: Social Science / Media Studies
Physical Dimensions (W X L X H):6.123 x 9.165 x 0.624 Inches
Book Weight:0.9 Pounds



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