Sports Marketing |
|
| Author:
| Fetchko, Michael J.
Roy, Donald P.
Clow, Kenneth E. |
| ISBN: | 978-1-351-70728-2 |
| Publication Date: | Oct 2018 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $190.00USD $2100.00USD $2100.00 |
Book Description:
|
Masterfully blending theory with practical insights from professionals in the field, Sports Marketing has been updated with a more global outlook, providing students with the cutting edge resource they need to be successful marketers in any area of sports business.
Masterfully blending theory with practical insights from professionals in the field, Sports Marketing has been updated with a more global outlook, providing students with the cutting edge resource they need to be successful marketers in any area of sports business.