Sports and Entertainment Marketing |
|
| Author:
| Kaser , Ken
Oelkers, Dotty B. |
| ISBN: | 978-1-337-00007-9 |
| Publication Date: | Jan 2015 |
| Publisher: | CENGAGE Learning Custom Publishing
|
| Book Format: | Ebook |
| List Price: | USD $67.95 |
Book Description:
|
SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.