Stand-Out Marketing How to Differentiate Your Organization in a Sea of Sameness |
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| Author:
| Kelly, Simon
Johnston, Paul
Danheiser, Stacey |
| ISBN: | 978-1-78966-483-6 |
| Publication Date: | Dec 2020 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $42.99 |
Book Description:
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Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.