Stars, Fans, and Consumption in The 1950s Reading Photoplay |
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| Author:
| Higashi, Sumiko |
| ISBN: | 978-1-137-43399-2 |
| Publication Date: | Dec 2014 |
| Publisher: | Palgrave Macmillan
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $54.99 |
Book Description:
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The magazine Photoplay pioneered the construction of both female stars as social types and fans as aspiring consumers in the first mass consumption society. The construction of female identity based on goods and performance in a consumer society resulted in multiple, fragmented, and unstable selves - a legacy evident in postmodern culture today.
The magazine Photoplay pioneered the construction of both female stars as social types and fans as aspiring consumers in the first mass consumption society. The construction of female identity based on goods and performance in a consumer society resulted in multiple, fragmented, and unstable selves - a legacy evident in postmodern culture today.