Storytelling para el Exito Conecta, Persuade y Triunfa Gracias al Poder Oculto de las Historias |
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| Author:
| Guber, Peter |
| Series title: | Gestion del Conocimiento Ser. |
| ISBN: | 978-84-92452-79-8 |
| Publication Date: | Nov 2011 |
| Publisher: | Ediciones Urano S. A.
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| Book Format: | Paperback |
| List Price: | USD $20.95 |
Book Description:
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Success is won by creating stories that have the power to move partners, shareholders, customers, and employees to action. If you cant tell it, you cant sell it. It tells stories that ignites action, moving people to do things. Only recently became clear that purposeful stories are essential in persuading others to support a vision, dream or cause.
Success is won by creating stories that have the power to move partners, shareholders, customers, and employees to action. If you cant tell it, you cant sell it. It tells stories that ignites action, moving people to do things. Only recently became clear that purposeful stories are essential in persuading others to support a vision, dream or cause.