Strategic Advertising Management |
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| Author:
| Percy, Larry
Rosenbaum-Elliott, Richard |
| ISBN: | 978-0-19-883561-5 |
| Publication Date: | Apr 2021 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $65.95 |
Book Description:
|
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.