Strategic Advertising Management |
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| Author:
| Percy, Larry
Rosenbaum-Elliott, Richard |
| ISBN: | 978-0-19-960558-3 |
| Publication Date: | May 2012 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $107.95 |
Book Description:
|
Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework.
Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework.