Strategic Advertising Management |
|
| Author:
| Elliot, Richard Rosenbaum
Percy, Larry |
| Narrated by:
| Henning, Daniel |
| ISBN: | 978-1-6637-1108-3 |
| Publication Date: | Dec 2021 |
| Publisher: | Ascent Audio
|
| Book Format: | Downloadable audio file |
| List Price: | USD $34.99 |
Book Description:
|
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.