Strategic Affiliate Marketing |
|
| Author:
| Goldschmidt, Simon
Junghagen, Sven
Harris, Uri |
| ISBN: | 978-1-84376-390-1 |
| Publication Date: | Jul 2003 |
| Publisher: | Edward Elgar Publishing, Incorporated
|
| Book Format: | Hardback |
| List Price: | USD $139.00 |
Book Description:
|
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations.
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations.