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Strategic Brand Management
Strategic Brand Management
(
)
Author:
Kapferer, Jean-Noël
ISBN:
978-0-7494-2089-5
Publication Date:
Sep 1997
Publisher:
Kogan Page, Limited
Book Format:
Paperback
List Price:
USD $30.00
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Book Details
Pages:
192
Detailed Subjects:
Business & Economics / Strategic Planning
Business & Economics / Marketing / General
Physical Dimensions
(W X L X H)
:
6.63 x 8.58 Inches
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