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Strategic Brand Management
Creating and Sustaining Brand Equity Long Term
Strategic Brand Management
(
)
Author:
Kapferer, Jean-Noël
ISBN:
978-0-7881-9354-5
Publication Date:
Jul 2000
Publisher:
DIANE Publishing Company
Book Format:
Hardback
List Price:
USD $30.00
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Book Details
Pages:
341
Detailed Subjects:
Reference / Consumer Guides
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