Strategic Communication in the HIV/AIDS Epidemic |
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| Author:
| McKee, Neill
Bertrand, Jane
Becker-Benton, Antje |
| ISBN: | 978-0-7619-3208-6 |
| Publication Date: | Jun 2004 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $40.95 |
Book Description:
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This book has been written with the purpose of promoting the use of strategic communication to fight against HIV/AIDS and to provide practical information to those engaged in designing communications programmes for HIV/AIDS. The authors posit that communications has a vital role to play at every stage-from prevention, to testing, to treatment, to care. This book will provide useful guidelines for the same.
The book primarily focuses on strategic communication for behaviour change...
More Description
This book has been written with the purpose of promoting the use of strategic communication to fight against HIV/AIDS and to provide practical information to those engaged in designing communications programmes for HIV/AIDS. The authors posit that communications has a vital role to play at every stage-from prevention, to testing, to treatment, to care. This book will provide useful guidelines for the same.
The book primarily focuses on strategic communication for behaviour change and change in overall societal norms. Strategic management includes the use of mass media, interpersonal counselling and community participation mobilization.