Strategic Innovation Lecturer's Resource Manual |
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| Author:
| McNamara, |
| Series title: | Business Press Ser. |
| ISBN: | 978-1-86152-151-4 |
| Publication Date: | Aug 1997 |
| Publisher: | CENGAGE Learning
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| Book Format: | Paperback |
| List Price: | USD $70.95 |
Book Description:
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Direct observation of innovating firms in competitive action is a highly relevant way to learn about business strategy. This collection of cases provides a rich, in-depth, real-world sample of strategic innovation in action. The cases chosen illustrate a variety of innovative possibilities in different sectors.
Direct observation of innovating firms in competitive action is a highly relevant way to learn about business strategy. This collection of cases provides a rich, in-depth, real-world sample of strategic innovation in action. The cases chosen illustrate a variety of innovative possibilities in different sectors.