Strategic Intuition The Creative Spark in Human Achievement |
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| Author:
| Duggan, William R. |
| Series title: | Columbia Business School Publishing Ser. |
| ISBN: | 978-0-231-51232-9 |
| Publication Date: | Oct 2007 |
| Publisher: | Columbia University Press
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $17.99 |
Book Description:
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Three kinds of strategic ideas apply to human achievement: strategic analysis, where you study the situation you face; strategic intuition, where you get a creative idea for what to do; and strategic planning, where you work out the details of how to do it. For more than a decade, William Duggan has conducted pioneering research on strategic intuition. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human...
More Description
Three kinds of strategic ideas apply to human achievement: strategic analysis, where you study the situation you face; strategic intuition, where you get a creative idea for what to do; and strategic planning, where you work out the details of how to do it. For more than a decade, William Duggan has conducted pioneering research on strategic intuition. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human history: the scientific and computer revolutions, women's suffrage, the civil rights movement, modern art, microfinance in poor countries, and more. Considering the achievements of people and organizations, from Bill Gates to Google, Copernicus to Martin Luther King, Picasso to Patton, you'll never think the same way about strategy again.