Strategic Management Building and Sustaining, Competitive Advantage |
|
| Author:
| Pitts, Robert A.
Lei, David |
| ISBN: | 978-0-324-22621-8 |
| Publication Date: | Jul 2005 |
| Publisher: | Cengage South-Western
|
| Book Format: | Paperback |
| List Price: | USD $138.95 |
Book Description:
|
STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.