Strategic Management Theory and Cases 3 |
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| Author:
| Hitt,
Ireland, |
| ISBN: | 978-0-538-88182-1 |
| Publication Date: | Jul 1998 |
| Publisher: | Cengage South-Western
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| Book Format: | Hardback |
| List Price: | USD $67.50USD $226.95 |
Book Description:
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Strategic Management: Comptetiveness and Globalization, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The case portion...
More DescriptionStrategic Management: Comptetiveness and Globalization, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The case portion of the text contains 40 cases that are all new to the third edition and feature a variety of firms and industries.