Strategic Management and Business Policy |
|
| Author:
| Wheelen, Tom
Hunger, J. David |
| ISBN: | 978-0-13-142179-0 |
| Publication Date: | Jul 2003 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Hardback |
| List Price: | USD $136.67 |
Book Description:
|
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.
Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text...
More Description
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.
Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.