Strategic Management in Construction |
|
| Author:
| Langford, David
Male, Steven |
| ISBN: | 978-0-470-69029-1 |
| Publication Date: | Feb 2008 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley-Blackwell |
| Book Format: | Digital online |
| List Price: | USD $108.95 |
Book Description:
|
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors′ firms and the associated professions.
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors′ firms and the associated professions.