Strategic Management of E-Business |
|
| Author:
| Chen, Stephen |
| ISBN: | 978-0-470-87074-7 |
| Publication Date: | Apr 2005 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Book Format: | Ebook |
| List Price: | USD $66.95 |
Book Description:
|
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing...
More DescriptionE-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.