Strategic Market Management |
|
| Author:
| Aaker, David A. |
| ISBN: | 978-0-471-48426-4 |
| Publication Date: | Mar 2004 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | USD $75.00USD $96.95 |
Book Description:
|
Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.
Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.