| Strategic Marketing A Practical Approach | | Author:
| Alsem, Karel Jan Wittink, Dick R. | ISBN: | 978-0-07-302586-5 | Publication Date: | Jul 2006 | Publisher: | McGraw-Hill Higher Education
| Imprint: | McGraw-Hill/Irwin | Book Format: | Hardback | List Price: | USD $81.25USD $101.56 | Book Description:
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