Strategic Marketing in Tourism Services |
|
| Editor:
| Tsiotsou, Rodoula H.
Goldsmith, Ronald E. |
| ISBN: | 978-1-78052-070-4 |
| Publication Date: | May 2012 |
| Publisher: | Emerald Publishing Limited
|
| Book Format: | Hardback |
| List Price: | USD $115.99 |
Book Description:
|
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.