Strategic Planning in Public Relations |
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| Author:
| Knights, Kieran |
| ISBN: | 978-1-280-23320-3 |
| Publication Date: | Jan 2001 |
| Publisher: | Thorogood
|
| Book Format: | Ebook |
| List Price: | USD $206.91 |
Book Description:
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What is this Report about?
Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence.
This essential new Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.
What is this Report about?
Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence.
This essential new Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.