Strategic Sport Marketing

(

)

Author:

Karg, Adam
Shilbury, David
Westerbeek, Hans
Funk, Daniel C.
Naraine, Michael L.

ISBN:

978-1-000-55116-7

Publication Date:

Mar 2022

Publisher:

Taylor & Francis Group

Imprint:

Routledge

Book Format:

Digital (delivered electronically)

List Price:

USD $54.95USD $640.00USD $640.00

Book Description:

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

Book Details

Pages:

308

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