Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition |
|
| Author:
| Fleisher, Craig
Bensoussan, Babette |
| ISBN: | 978-0-13-088852-5 |
| Publication Date: | Mar 2002 |
| Publisher: | Prentice Hall PTR
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| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | USD $179.99 |
Book Description:
|
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analysing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analysing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.