Strategic and Innovative Pricing Price Models for a Digital Economy |
|
| Author:
| Cöster, Mathias
Iveroth, Einar
Olve, Nils-Göran
Petri, Carl-Johan
Westelius, Alf |
| Series title: | Routledge Research in Strategic Management Ser. |
| ISBN: | 978-0-429-62473-5 |
| Publication Date: | Apr 2020 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95USD $180.00USD $180.00 |
Book Description:
|
This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.
This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.