Strategies for Competitive Success |
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| Author:
| Pitts, Robert A.
Snow, Charles C. |
| Series title: | Wiley Series in Management Ser. |
| ISBN: | 978-0-471-81656-0 |
| Publication Date: | Jan 1986 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | USD $24.00USD $30.95 |
Book Description:
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A guidebook providing detailed descriptions of eight strategies described that most firms can apply to their own competitive situations. Not content with relying on a general theoretical strategy, the authors delineate eight practical approaches based on two sources of competitive advantage: market share and synergy. And each of the strategies is brought alive with examples of real companies. Executives, managers, and advanced students will find this book incisive and practical.
A guidebook providing detailed descriptions of eight strategies described that most firms can apply to their own competitive situations. Not content with relying on a general theoretical strategy, the authors delineate eight practical approaches based on two sources of competitive advantage: market share and synergy. And each of the strategies is brought alive with examples of real companies. Executives, managers, and advanced students will find this book incisive and practical.