Strategy Maps Converting Intangible Assets into Tangible Outcomes |
|
| Author:
| Kaplan, Robert S.
Norton, David P. |
| Narrated by:
| Dixon, Walter |
| ISBN: | 978-1-4690-8180-9 |
| Publication Date: | Nov 2020 |
| Publisher: | Ascent Audio
|
| Book Format: | Downloadable audio file |
| List Price: | USD $109.00 |
Book Description:
|
Robert S. Kaplan and David P. Norton show how companies can use strategy maps to link four key internal processes-operations, customer relationships, innovation, and regulatory and social processes-to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.
Robert S. Kaplan and David P. Norton show how companies can use strategy maps to link four key internal processes-operations, customer relationships, innovation, and regulatory and social processes-to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.