Strategy for Sustainable Competitive Advantage Surviving Declining Demand and China's Global Development |
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| Author:
| Chaston, Ian |
| Series title: | Routledge Research in Organizational Behavior and Strategy Ser. |
| ISBN: | 978-1-136-32570-0 |
| Publication Date: | May 2012 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $29.95 |
Book Description:
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The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China's globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.
The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China's globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.