Strategy in Advertising

Matching Media and Messages to Markets and Motivations

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Author:

ISBN:

978-0-07-139282-2

Publication Date:

Jan 1996

Publisher:

McGraw-Hill/Contemporary

Book Format:

Ebook

List Price:

USD $37.95

Book Details

Detailed Subjects:

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Jamison, Leslie
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Austen, Jane
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Beaverland

Philip, Leila
Paperback: $19.99

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