Streamliner Raymond Loewy and Image-Making in the Age of American Industrial Design |
|
| Author:
| Wall, John |
| ISBN: | 978-1-4214-2574-0 |
| Publication Date: | Aug 2018 |
| Publisher: | Johns Hopkins University Press
|
| Book Format: | Hardback |
| List Price: | USD $42.00 |
Book Description:
|
Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot ......
Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot ......