Strengthening SME Performance Through Social Media Adoption and Usage |
|
| Author:
| Qalati, Sikandar Ali
Ostic, Dragana |
| Editor:
| Bansal, Rohit |
| ISBN: | 978-1-6684-5774-0 |
| Publication Date: | Mar 2023 |
| Publisher: | IGI Global
|
| Book Format: | Paperback |
| List Price: | USD $190.00 |
Book Description:
|
Explores experiences in different technological, managerial, organisational, and entrepreneurial environmental issues. The book focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Topics covered include corporate social responsibility, marketing frameworks, and social media adoption.
Explores experiences in different technological, managerial, organisational, and entrepreneurial environmental issues. The book focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Topics covered include corporate social responsibility, marketing frameworks, and social media adoption.