Student Workbook to Accompany Crisis Communications A Casebook Approach |
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| Author:
| Fearn_Banks, Kathleen
Fearn-Banks, Kathleen |
| ISBN: | 978-1-138-37172-9 |
| Publication Date: | Sep 2018 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $180.00 |
Book Description:
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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations...
More Description
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.