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Survival Is Not Enough

Shift Happens

Survival Is Not Enough( )
Author: Godin, Seth
ISBN:978-1-4711-0578-4
Publication Date:Dec 2012
Publisher:Simon & Schuster, Limited
Book Format:Ebook
List Price:USD $7.39
Book Description:

Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first...
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Book Details
Pages:288
Author Biography
Godin, Seth (Author)
Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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