Surviving a Corporate Crisis: 100 Things You Need to Know |
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| Author:
| Batchelor, Paul |
| ISBN: | 978-1-280-17411-7 |
| Publication Date: | Jan 2003 |
| Publisher: | Thorogood
|
| Book Format: | Ebook |
| List Price: | USD $269.61 |
Book Description:
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"Setting out the basic principles of crisis management for all businesses, this treatise on how to handle a public relations crisis is suitable for CEOs, PR executives, and MBA students.
"Setting out the basic principles of crisis management for all businesses, this treatise on how to handle a public relations crisis is suitable for CEOs, PR executives, and MBA students.