Sustainability and Marketing to Socially Connected Consumers |
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| Editor:
| Singh, Ramendra
Wright, Gillian
Harker, Michael |
| ISBN: | 978-1-78441-398-9 |
| Publication Date: | Aug 2014 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Ebook |
| List Price: | USD $199.00 |
Book Description:
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Vector autoregression, impression management, advertising, Consumer behavior, editorial, Marketing, Consumer Behaviour, Cointegration, Uses and gratifications theory, Television, Granger Causality, children, India, Foods, Consumer behavior, Impulse response function, Forecast Error Variance Decomposition, Market research, Consumer Marketing, Consumer Marketing, Artificial neural networks, Green Marketing Strategy, check-in, gameful experiences, location-based social network sites,...
More DescriptionVector autoregression, impression management, advertising, Consumer behavior, editorial, Marketing, Consumer Behaviour, Cointegration, Uses and gratifications theory, Television, Granger Causality, children, India, Foods, Consumer behavior, Impulse response function, Forecast Error Variance Decomposition, Market research, Consumer Marketing, Consumer Marketing, Artificial neural networks, Green Marketing Strategy, check-in, gameful experiences, location-based social network sites, country of origin, ethnocentrism, Social network sites, Consumer Behaviour, ad performance, ad extensions, ad rank, digital marketing, Sponsored search