Sustainable Champions How International Companies Are Changing the Face of Business in China |
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| Author:
| Jia, Fu
Gosling, Jonathan
Witzel, Morgen |
| ISBN: | 978-1-78353-160-8 |
| Publication Date: | Oct 2015 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $47.95 |
Book Description:
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Strong competitive pressure and a dynamic market mean multinational companies in China must innovate with extraordinary pace. Environmental sustainability is a key driver for the best companies. This book shows how major household names have transformed their practices, and the impact this is having on business in China and beyond.
Strong competitive pressure and a dynamic market mean multinational companies in China must innovate with extraordinary pace. Environmental sustainability is a key driver for the best companies. This book shows how major household names have transformed their practices, and the impact this is having on business in China and beyond.