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Switch

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Author: Heath, Chip
Heath, Dan
ISBN:978-1-299-03435-8
Publication Date:Jan 2011
Publisher:Knopf Doubleday Publishing Group
Imprint:Vintage
Book Format:Ebook
List Price:USD $47.85
Book Description:

Por que es tan dificil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas? El obstaculo principal es un conflicto intrinsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicologos han descubierto que la mente esta gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la...
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Author Biography
Heath, Chip (Author)
Chip Heath, is an American bestselling author, and speaker. He, along with his brother Dan Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

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