Systems Theory Applied to Television Station Management In the Competitive Marketplace |
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Author:
| Covington, William G. |
ISBN: | 978-0-7618-0824-4 |
Publication Date: | Nov 1997 |
Publisher: | University Press of America, Incorporated
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Book Format: | Paperback |
List Price: | USD $68.99 |
Book Description:
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This book explores how traditional television stations are faced with unprecedented competition from new methods of delivering video signals. The book uses systems theory as a framework to view how departments at four stations are competing in the new media environment. Contents: Introduction: Background of the study; Theoretical Framework; Methodology; Description of the Four Stations; Departments (Subsystems) at the Stations; News Department; Management Profiles: Management as a...
More DescriptionThis book explores how traditional television stations are faced with unprecedented competition from new methods of delivering video signals. The book uses systems theory as a framework to view how departments at four stations are competing in the new media environment. Contents: Introduction: Background of the study; Theoretical Framework; Methodology; Description of the Four Stations; Departments (Subsystems) at the Stations; News Department; Management Profiles: Management as a Subsystem; Applying Systems Theory to the Stations; A Model for TV Station Management in a Multichannel Marketplace; Discussion and Conclusion.