TOUCHPOiNT POWER! Get and Keep More Customers, Touchpoint by Touchpoint |
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| Author:
| Brigman, Hank |
| Foreword by:
| Peppers, Don
Rogers, Martha |
| Preface by:
| Peppers, Don
Rogers, Martha |
| ISBN: | 978-0-9673652-3-7 |
| Publication Date: | Aug 2013 |
| Publisher: | William Henry Publishing
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| Book Format: | Hardback |
| List Price: | USD $24.95 |
Book Description:
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A how-to build a customer-centric organization business book.
In TOUCHPOINT POWER, Customer Experience Management pioneer Hank Brigman, guides readers to an understanding of how every interaction – or touchpoint – impacts customer perceptions and decisions, and the organization’s bottom line.
Managers, executives and owners of any type and size of company will learn step-by-step how to get and keep more customers and valued employees. Brigman uses anecdotes,...
More DescriptionA how-to build a customer-centric organization business book.
In TOUCHPOINT POWER, Customer Experience Management pioneer Hank Brigman, guides readers to an understanding of how every interaction – or touchpoint – impacts customer perceptions and decisions, and the organization’s bottom line.
Managers, executives and owners of any type and size of company will learn step-by-step how to get and keep more customers and valued employees. Brigman uses anecdotes, checklists, four-color charts and illustrations to detail exactly how their business can be transformed into a customer-centric organization.