Taking Ideas to Market Innovation 01. 08 |
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| Author:
| Jones, Tim
Kirby, Simon
Soisalo, Anna |
| ISBN: | 978-1-84112-385-1 |
| Publication Date: | Feb 2002 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Capstone |
| Book Format: | Digital download |
| List Price: | Contact Supplier contact
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Book Description:
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Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a...
More Description
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide