Teach Yourself - Copywriting |
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| Author:
| Gabay, J. Jonathan |
| Series title: | Teach Yourself Ser. |
| ISBN: | 978-0-07-142657-2 |
| Publication Date: | Jul 2003 |
| Publisher: | McGraw-Hill Companies, The
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| Book Format: | Paperback |
| List Price: | USD $14.95 |
Book Description:
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Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements,Teach Yourself Copywritingreveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and...
More DescriptionCopywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements,Teach Yourself Copywritingreveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.