Technology Entrepreneurship Bringing Innovation to the Marketplace |
|
| Author:
| Evers, Natasha
Cunningham, James
Hoholm, T. |
| ISBN: | 978-1-137-02010-9 |
| Publication Date: | Mar 2014 |
| Publisher: | Bloomsbury Publishing Plc
|
| Imprint: | Red Globe |
| Book Format: | Paperback |
| List Price: | USD $66.95USD $66.95 |
Book Description:
|
Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercialising and marketing technological innovation and new business development.
Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercialising and marketing technological innovation and new business development.