Technology and Workflows for Multiple Channel Content Distribution: Infrastructure Implementation Strategies for Converged Production |
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| Author:
| Cianci, Philip J. |
| ISBN: | 978-1-283-64649-9 |
| Publication Date: | Jan 2012 |
| Publisher: | Elsevier Science & Technology Books
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| Book Format: | Ebook |
| List Price: | USD $239.95 |
Book Description:
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This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.Readers will acquire an overview of not just the technology, but processes that impact the creative process and...
More DescriptionThis book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.