Television Advertising in Canadian Elections The Attack Mode 1993 |
|
| Editor:
| Romanow, Walter I.
Repentigny, Michel de
Cunningham, Stanley B.
Soderlund, Walter C.
Hildebrandt, Kai |
| Author:
| Hildebrandt, Kai |
| ISBN: | 978-0-88920-323-5 |
| Publication Date: | Jun 1999 |
| Publisher: | Wilfrid Laurier University Press
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| Book Format: | Paperback |
| List Price: | USD $42.99 |
Book Description:
|
1988 saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance.
1988 saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance.