Television in America |
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| Author:
| Comstock, George A. |
| Series title: | Commtext Ser. |
| ISBN: | 978-0-8039-3338-5 |
| Publication Date: | Aug 1991 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $44.50 |
Book Description:
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This new, substantially revised edition of a classic text on television features updated statistics, issues and topics, including descriptions and analysis of emerging technologies. The author synthesizes three decades of empirical research, theory and speculative extrapolation to examine the political, social and economic forces shaping television. There is explicit historical coverage of the development of the three major programming genres - entertainment, news and sports - and of...
More DescriptionThis new, substantially revised edition of a classic text on television features updated statistics, issues and topics, including descriptions and analysis of emerging technologies. The author synthesizes three decades of empirical research, theory and speculative extrapolation to examine the political, social and economic forces shaping television. There is explicit historical coverage of the development of the three major programming genres - entertainment, news and sports - and of television as a whole in terms of distinctive major technological developments, competitive forces, audience behaviour, and programming.